Leadership

More than four decades ago, Hossam Gouda El Shaer started the journey that became SUNRISE Group. He comes from a family long established in Egyptian tourism, and he built the group on a passion for hospitality and a constant drive to improve.

His years of experience in the industry have shaped a group that puts guests' expectations first. Under his leadership, SUNRISE grew from a hospitality company into a diversified group spanning real estate, construction, travel, transport and lifestyle.

In 2023 he was named one of Forbes' Top 100 Travel & Tourism Leaders.