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SunriseGroup
Clear turquoise water and desert mountains on the Red Sea coast

Responsible by Design

Our business depends on some of the world's most beautiful natural settings: the coral reefs of the Red Sea, the banks of the Nile and the coasts of the Mediterranean and Zanzibar. Protecting them is part of how we operate.

Our Pillars

  • Planet

    Energy, water, waste, marine conservation.

  • People

    10,000+ team members, training, wellbeing, inclusion across 25 nationalities.

  • Communities

    Local employment, local sourcing, community programmes.

  • Responsible development

    82–89% open space and greenery in Madaar master plans.

Certifications & Proof Points

  • Travelife Gold: Crystal Bay · Royal Makadi · Garden Beach · Mamlouk Palace
  • Eco Check Standard V03: SUNRISE Alex Avenue Hotel
  • TÜV Nord: Water Safety · Food & Hygiene · Housekeeping
  • Cristal certifications: across 15+ properties and cruises
  • Madaar master plans: 89% open space at Azha Ain Sokhna, 88% at Kinz and The Hillage, 82% at Azha Ras El Hekma
  • Upcoming Bernice Eco Lodge, Marsa Alam